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Network TV Must Change with the Times

imgresToday Amazon released 14 original series pilots, giving consumers editorial control over its original programming, and catching up with the offerings of competitors like Netflix, which has recently introduced its own group of original series. There’s no question that streaming originals like these will continue to come in droves, as the streaming providers strive to compete with – and perhaps even surpass – traditional TV networks.

But instead of taking license fees and barking about copyright protection, maybe these TV networks should start looking at other ways to reach their consumers. Despite their wishes, it’s pretty obvious that cable boxes won’t dominate the TV landscape forever. As consumers move from individual to multiple screens and want more flexibility, they are seeking options for how they consume TV content – and fighting the sky high cable fees.

With the advent of mobile devices, tablets and Internet-connected TVs, there are too many ways to get TV content for traditional networks to rely solely on reaching consumers through a cable subscription. Guy Bisson, who researches television trends for IHS, knows there is a changing of the guard and that networks should look at it as an opportunity instead of a threat.

“As operators add multi-screen services to their portfolios, building CDNs makes sense and allows them to transition their operations into a lucrative new area,” Bisson said. “By doing this, pay-TV operators can transform the Internet from a threat into an opportunity as well as open up new business opportunities by servicing the content distribution needs of their content partners.” Source

Why fight the audience that they actually want to attract? Instead, networks should look to these new TV outlets as a way to reach consumers anywhere and everywhere.

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