Just like in the Nielsen ratings, NBC’s Revolution is losing steam on SideReel. After topping out with an 11% share of the SideReel NBC audience following the April 8th airing of The Song Remains the Same, Revolution has shown a marked decline over the past two weeks, losing a combined 33% of its audience. Will you be tuning in, or will it be much of the same tonight, as the show creeps closer to its season finale on May 20?
Category Archives: Content Trends
Despite CBS taking the top spot in Nielsen’s network ratings for broadcast week 17, ABC nabbed the honor on SideReel, which counts all users that watch an episode from a featured source. Led by Grey’s Anatomy, which was the most watched show on SideReel last week, ABC took almost 20% of the audience, narrowly edging out CBS, which was led by usual powerhouses How I Met Your Mother and The Big Bang Theory.
Game of Thrones almost single-handedly (with a little help from Girls) kept HBO in the top 5 rankings with almost 10% of all episodes watched on SideReel while A&E’s Bates Motel continues its run of popularity among SideReelers, vaulting the network into the top 10.
Nielsen announced today that Sunday night’s airing of the season finale of History Channel’s first scripted series, Vikings, drew just 3.6 million viewers Sunday night. That number was 5% less than the previous week and 42% less than season premiere on March 3. Source
Those numbers are in stark contrast to the show’s viewership on SideReel, which has seen SideReelers watching the show more and more each week. In early viewing data through the April 14 episode, Vikings has seen an increased number of episodes marked as watched each week. Check it out:
SideReelers were highly anticipating the March 31 season premiere of Game of Thrones, with the 5th-most show tracks in the month leading up to the airing. But it still wasn’t enough to match the fan following of The Walking Dead, which had by far the most monthly show tracks to go along with the 5th-most episodes marked by SideReelers.
The Walking Dead was also able to dethrone How I Met Your Mother on the SideReel Meter, our proprietary measure of a show’s popularity. HBO’s big hit Girls continues to gain a SideReel following, as the show’s second season allowed it to crack the top 10 on the SideReel Meter in March.
The number of SideReel registered users also continues to grow, far surpassing the 6 million mark with more than 125,000 new users registering in March.
Highly-touted drama Bates Motel, which depicts the teen years and fall into lunacy of Norman Bates of Alfred Hitchcock’s Psycho, was renewed for a 2nd season after just one episode. Since then its seen strong numbers among cable TV programming despite relatively flat ratings. SideReel users, however, are rallying behind Norman. Each of the show’s first four episodes has seen an increase in episodes watched by SideReelers with last week’s episode almost doubling the premiere on March 18. Sign of things to come for the A&E drama?
That was certainly the sentiment at Ad Age’s Digital Conference (read their write-up here) where future predictions and prognostications were abound as industry heads touted the development of a TV experience encompassing digital services just as much as, if not more than, cable subscriptions.
At SideReel, we’ve long believed that the TV consumer is going through a consequential change, desiring much more than what he or she can get on broadcast and cable channels from a set-top box. With game-changers like Aereo, we’re be given more and more opportunities to get our TV in other ways.
And that doesn’t even take into account the disruptive power that streaming original TV has. When Netflix announced Arrested Development would be moving exclusively to its streaming service, and then the company’s original House of Cards soared to success, it certainly signaled a changing TV landscape.
But does it signal the end of broadcast and cable TV, or do networks and cable providers just have to wake up and realize that the consumer just won’t stand for only watching TV on a set-top box?
Note: SideReel Spotlight is an ongoing series of insights and commentary from the SideReel team about the changing landscape of the TV industry.
You may have noticed wailing and rending of garments on Sunday night. HBO GO — the premium network’s web streaming service included in the price of subscription — crashed hard at the moment of the Game of Thrones season 3 premiere. Superfans of the series were heartened when the network announced (via Twitter) that the episode would become available with none of the multihour or day delays that other streaming services institute.
But then, a minute before 9 pm/ET, the clamor for the fantasy series killed the site. The episode wouldn’t load online; its Roku and XBox portals ceased functioning; its iOS apps were rendered useless.
And then Twitter freaked out.
The service was back up for most users after a delay of about 45 minutes, though usability was hit or miss well into the overnight hours. And this was just from people attempting to watch the show legally.
The pirate sites tell an even more interesting story. According to TorrentFreak, the S3 premiere of Game of Thrones now holds the distinction of garnering the biggest torrent swarm in history: “A few hours after the first torrent of the show was uploaded the OpenBitTorrent tracker reported that 163,088 people were sharing one single torrent. 110,303 were sharing a complete copy of that particular torrent while 52,786 were still downloading. These are mind boggling numbers that we’ve never seen before.” Source
HBO GO has the potential to be a fantastic step forward in preventing this kind of piracy — but the fact that it’s currently limited to only those who subscribe through their cable or satellite provider defeats the purpose. There have been rumblings lately that the premium giant would offer a standalone option for cord-cutters, and the statistics we’re seeing from this Game of Thrones event should indicate that this is the way forward — not just for premium channels, but for all original content. The only real hazard to the provider is in not delivering on the promise, the way HBO did Sunday night (in theory, HBO should have had the bandwidth to offer simultaneous access to its streaming service to every subscriber).
It’s not a shock that web users want instant gratification, and it’s also not surprising that we see outrage online the moment a company fails to deliver on a promised offering. What is surprising is that at a time in television broadcasting history where timeshifting is being touted as the only way forward, a high profile season premiere can still be a cultural event in real time.
Based on the despair evident in some of these tweets, it seems as though this is one time users wished it had been just TV… and not HBO.
— Leah Friedman, SideReel’s Movies and WebTV Content Editor
Check out February’s SideReel Content Trends, our second monthly recap of all the best in SideReel! We’re doing everything we can to offer the deepest library of TV content anywhere online, and February’s SideReel Content Trends showcases those efforts. We’re nearing 12 million total show tracks – that’s 12 MILLION – and with almost 120,000 more users in February, we’ve exceeded 6 million registered users.
How I Met Your Mother kept the top spot on the SideReel Meter, which uses a detailed calculation of SideReel audience data to determine the most popular show of the past month. The Walking Dead and Glee – both not on the list in last month – joined the top 10 in February.
Find out more in this month’s SideReel Content Trends.
Missed last month’s issue? Check it out here.