The ‘Reel Blog: News, Features, and Insights from the SideReel team

SideReel’s Daily Calendar Email Gets a New Look

Hey SideReelers!

Those of you that receive our daily calendar emails might have noticed that they’ve been looking a little different recently (Don’t receive our emails and want them? Change your email preferences here to get them. We promise – they are quite useful!).

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(Click to enlarge image)

We’ve recently redone our daily calendar emails with a more modern, colorful look. As you can see, your emails now include show posters for all of the shows in the “Today” category. Furthermore, the new email has a responsive layout, meaning that it will scale appropriately to fit any screen size. Here is a portion of the same email from above as viewed on an iPhone 5.

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If you’d like to learn more about the CSS framework used to create this email – which is free and open-source, visit groundwork.sidereel.com/.

As always, we are eager to hear your feedback. Let us know what you think about the new email in the comments!

SideReelers down on Revolution

Just like in the Nielsen ratings, NBC’s Revolution is losing steam on SideReel. After topping out with an 11% share of the SideReel NBC audience following the April 8th airing of The Song Remains the Same, Revolution has shown a marked decline over the past two weeks, losing a combined 33% of its audience. Will you be tuning in, or will it be much of the same tonight, as the show creeps closer to its season finale on May 20?

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ABC Takes Top Spot in SideReel Network Ratings

Despite CBS taking the top spot in Nielsen’s network ratings for broadcast week 17, ABC nabbed the honor on SideReel, which counts all users that watch an episode from a featured source. Led by Grey’s Anatomy, which was the most watched show on SideReel last week, ABC took almost 20% of the audience, narrowly edging out CBS, which was led by usual powerhouses How I Met Your Mother and The Big Bang Theory.

Game of Thrones almost single-handedly (with a little help from Girls) kept HBO in the top 5 rankings with almost 10% of all episodes watched on SideReel while A&E’s Bates Motel continues its run of popularity among SideReelers, vaulting the network into the top 10.

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History’s Vikings performs better on SideReel than in Nielsen ratings

Nielsen announced today that Sunday night’s airing of the season finale of History Channel’s first scripted series, Vikings, drew just 3.6 million viewers Sunday night. That number was 5% less than the previous week and 42% less than season premiere on March 3. Source

Those numbers are in stark contrast to the show’s viewership on SideReel, which has seen SideReelers watching the show more and more each week. In early viewing data through the April 14 episode, Vikings has seen an increased number of episodes marked as watched each week. Check it out:

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Soaps: Far From Washed Up

Beloved characters are returning from the dead for second chances at romance and treachery! Sound like the plot of a soap opera? Try two soap operas — namely All My Children and One Life soapsto Live, which return today on Hulu, the gold standard of free streaming services.

2013 is turning out to be the year of digital life after death for series with significant fan followings. Between Netflix’s resurrection of Arrested Development, the Veronica Mars movie Kickstarter project, and Hulu’s own takeover of the two classic soaps, we’re seeing that online service providers have created important new paradigms for the economics and production of original content — whether financed through subscription dollars and/or targeted advertising. For instance, Hulu’s innovative model allows for free, advertising-supported viewing of new episodes of OLTL and AMC on computers, or for more flexible viewing options (such as mobile devices, gaming consoles, and smart TVs) through the Hulu+ subscription service.

Hulu’s commitment to its original content is comparable to network-produced primetime series; when not watching the new episodes (which, in a nod to the series’ roots, have been tightened up from 60-minute run times to 30 minutes), fans can check out trailers, old clips, and behind-the-scenes features.

Making these genre-defining series available anywhere and anytime completely changes the soap opera demographic. Once the sole province of daytime TV aficionados, any Hulu user can decide to make Pine Valley his personal primetime destination, or visit Llanview on her morning commuter train. After all, if there truly is only one life to live, there’s no time like the present to hit the play button – which you can do below to watch the full episodes of each show.

One Life to Live

All My Children

– Leah Friedman, SideReel’s Movies and WebTV Content Editor

SideReel Content Trends – SideReelers tracking and watching The Walking Dead

SideReelers were highly anticipating the March 31 season premiere of Game of Thrones, with the 5th-most show tracks in the month leading up to the airing. But it still wasn’t enough to match the fan following of The Walking Dead, which had by far the most monthly show tracks to go along with the 5th-most episodes marked by SideReelers.

The Walking Dead was also able to dethrone How I Met Your Mother on the SideReel Meter, our proprietary measure of a show’s popularity. HBO’s big hit Girls continues to gain a SideReel following, as the show’s second season allowed it to crack the top 10 on the SideReel Meter in March.

The number of SideReel registered users also continues to grow, far surpassing the 6 million mark with more than 125,000 new users registering in March.

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Find out more in this month’s SideReel Content Trends. And see how it compared with last month’s numbers, here.

We love you, Norman

Highly-touted drama Bates Motel, which depicts the teen years and fall into lunacy of Norman Bates of Alfred Hitchcock’s Psycho, was renewed for a 2nd season after just one episode. Since then its seen strong numbers among cable TV programming despite relatively flat ratings. SideReel users, however, are rallying behind Norman. Each of the show’s first four episodes has seen an increase in episodes watched by SideReelers with last week’s episode almost doubling the premiere on March 18. Sign of things to come for the A&E drama?

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Network TV Must Change with the Times

imgresToday Amazon released 14 original series pilots, giving consumers editorial control over its original programming, and catching up with the offerings of competitors like Netflix, which has recently introduced its own group of original series. There’s no question that streaming originals like these will continue to come in droves, as the streaming providers strive to compete with – and perhaps even surpass – traditional TV networks.

But instead of taking license fees and barking about copyright protection, maybe these TV networks should start looking at other ways to reach their consumers. Despite their wishes, it’s pretty obvious that cable boxes won’t dominate the TV landscape forever. As consumers move from individual to multiple screens and want more flexibility, they are seeking options for how they consume TV content – and fighting the sky high cable fees.

With the advent of mobile devices, tablets and Internet-connected TVs, there are too many ways to get TV content for traditional networks to rely solely on reaching consumers through a cable subscription. Guy Bisson, who researches television trends for IHS, knows there is a changing of the guard and that networks should look at it as an opportunity instead of a threat.

“As operators add multi-screen services to their portfolios, building CDNs makes sense and allows them to transition their operations into a lucrative new area,” Bisson said. “By doing this, pay-TV operators can transform the Internet from a threat into an opportunity as well as open up new business opportunities by servicing the content distribution needs of their content partners.” Source

Why fight the audience that they actually want to attract? Instead, networks should look to these new TV outlets as a way to reach consumers anywhere and everywhere.