Just like in the Nielsen ratings, NBC’s Revolution is losing steam on SideReel. After topping out with an 11% share of the SideReel NBC audience following the April 8th airing of The Song Remains the Same, Revolution has shown a marked decline over the past two weeks, losing a combined 33% of its audience. Will you be tuning in, or will it be much of the same tonight, as the show creeps closer to its season finale on May 20?
Despite CBS taking the top spot in Nielsen’s network ratings for broadcast week 17, ABC nabbed the honor on SideReel, which counts all users that watch an episode from a featured source. Led by Grey’s Anatomy, which was the most watched show on SideReel last week, ABC took almost 20% of the audience, narrowly edging out CBS, which was led by usual powerhouses How I Met Your Mother and The Big Bang Theory.
Game of Thrones almost single-handedly (with a little help from Girls) kept HBO in the top 5 rankings with almost 10% of all episodes watched on SideReel while A&E’s Bates Motel continues its run of popularity among SideReelers, vaulting the network into the top 10.
Nielsen announced today that Sunday night’s airing of the season finale of History Channel’s first scripted series, Vikings, drew just 3.6 million viewers Sunday night. That number was 5% less than the previous week and 42% less than season premiere on March 3. Source
Those numbers are in stark contrast to the show’s viewership on SideReel, which has seen SideReelers watching the show more and more each week. In early viewing data through the April 14 episode, Vikings has seen an increased number of episodes marked as watched each week. Check it out:
Beloved characters are returning from the dead for second chances at romance and treachery! Sound like the plot of a soap opera? Try two soap operas — namely All My Children and One Life to Live, which return today on Hulu, the gold standard of free streaming services.
2013 is turning out to be the year of digital life after death for series with significant fan followings. Between Netflix’s resurrection of Arrested Development, the Veronica Mars movie Kickstarter project, and Hulu’s own takeover of the two classic soaps, we’re seeing that online service providers have created important new paradigms for the economics and production of original content — whether financed through subscription dollars and/or targeted advertising. For instance, Hulu’s innovative model allows for free, advertising-supported viewing of new episodes of OLTL and AMC on computers, or for more flexible viewing options (such as mobile devices, gaming consoles, and smart TVs) through the Hulu+ subscription service.
Hulu’s commitment to its original content is comparable to network-produced primetime series; when not watching the new episodes (which, in a nod to the series’ roots, have been tightened up from 60-minute run times to 30 minutes), fans can check out trailers, old clips, and behind-the-scenes features.
Making these genre-defining series available anywhere and anytime completely changes the soap opera demographic. Once the sole province of daytime TV aficionados, any Hulu user can decide to make Pine Valley his personal primetime destination, or visit Llanview on her morning commuter train. After all, if there truly is only one life to live, there’s no time like the present to hit the play button – which you can do below to watch the full episodes of each show.
SideReelers were highly anticipating the March 31 season premiere of Game of Thrones, with the 5th-most show tracks in the month leading up to the airing. But it still wasn’t enough to match the fan following of The Walking Dead, which had by far the most monthly show tracks to go along with the 5th-most episodes marked by SideReelers.
The Walking Dead was also able to dethrone How I Met Your Mother on the SideReel Meter, our proprietary measure of a show’s popularity. HBO’s big hit Girls continues to gain a SideReel following, as the show’s second season allowed it to crack the top 10 on the SideReel Meter in March.
The number of SideReel registered users also continues to grow, far surpassing the 6 million mark with more than 125,000 new users registering in March.
Highly-touted drama Bates Motel, which depicts the teen years and fall into lunacy of Norman Bates of Alfred Hitchcock’s Psycho, was renewed for a 2nd season after just one episode. Since then its seen strong numbers among cable TV programming despite relatively flat ratings. SideReel users, however, are rallying behind Norman. Each of the show’s first four episodes has seen an increase in episodes watched by SideReelers with last week’s episode almost doubling the premiere on March 18. Sign of things to come for the A&E drama?
Today Amazon released 14 original series pilots, giving consumers editorial control over its original programming, and catching up with the offerings of competitors like Netflix, which has recently introduced its own group of original series. There’s no question that streaming originals like these will continue to come in droves, as the streaming providers strive to compete with – and perhaps even surpass – traditional TV networks.
But instead of taking license fees and barking about copyright protection, maybe these TV networks should start looking at other ways to reach their consumers. Despite their wishes, it’s pretty obvious that cable boxes won’t dominate the TV landscape forever. As consumers move from individual to multiple screens and want more flexibility, they are seeking options for how they consume TV content – and fighting the sky high cable fees.
With the advent of mobile devices, tablets and Internet-connected TVs, there are too many ways to get TV content for traditional networks to rely solely on reaching consumers through a cable subscription. Guy Bisson, who researches television trends for IHS, knows there is a changing of the guard and that networks should look at it as an opportunity instead of a threat.
“As operators add multi-screen services to their portfolios, building CDNs makes sense and allows them to transition their operations into a lucrative new area,” Bisson said. “By doing this, pay-TV operators can transform the Internet from a threat into an opportunity as well as open up new business opportunities by servicing the content distribution needs of their content partners.” Source
Why fight the audience that they actually want to attract? Instead, networks should look to these new TV outlets as a way to reach consumers anywhere and everywhere.
That was certainly the sentiment at Ad Age’s Digital Conference (read their write-up here) where future predictions and prognostications were abound as industry heads touted the development of a TV experience encompassing digital services just as much as, if not more than, cable subscriptions.
At SideReel, we’ve long believed that the TV consumer is going through a consequential change, desiring much more than what he or she can get on broadcast and cable channels from a set-top box. With game-changers like Aereo, we’re be given more and more opportunities to get our TV in other ways.
And that doesn’t even take into account the disruptive power that streaming original TV has. When Netflix announced Arrested Development would be moving exclusively to its streaming service, and then the company’s original House of Cards soared to success, it certainly signaled a changing TV landscape.
But does it signal the end of broadcast and cable TV, or do networks and cable providers just have to wake up and realize that the consumer just won’t stand for only watching TV on a set-top box?