SideReel TV Viewing Trends: May 2010

Top 10 Collage

Usage of SideReel hit an all time high during May 2010 – we hit 100 million unique pageviews! New records included visits/day (891K), unique visitors/day (650K) and active Facebook connected users (22K). Season/series finales, growing popularity of freshman sensations Glee and Vampire Diaries and short online True Blood episodes were all large contributing factors to these huge numbers.

Check out the 20 most popular series for the month:

Most Popular TV Shows on SideReel
1. Gossip Girl
2. How I Met Your Mother
3. Glee
4. Lost
5. The Big Bang Theory
6. Grey’s Anatomy
7. House
8. The Office
9. One Tree Hill
10. 90210
11. Vampire Diaries
12. Modern Family
13. The Hills
14. Supernatural
15. Desperate Housewives
16. Smallville
17. True Blood
18. Chuck
19. Bones
20. 30 Rock

Some observations:
-Seven of the Top 20 series for the month – Gossip Girl, One Tree Hill, 90210, Vampire Diaries, Supernatural, Smallville and the Hills – aired on 18-34 skewing networks like The CW and MTV. This makes sense since 80% of our users fall into this demographic, however it is also notable since these shows are often low-rated by Nielsen. Thus, there is a definite contrast between what people are watching on TV vs. what they are watching online. A recent press release delves into this topic in more detail.

-SideReel users demonstrate strong loyalty towards long running series. Of the Top 20 shows for the month, only three were freshman shows – Glee, Modern Family and Vampire Diaries.

-Short online episodes are getting big. HBO debuted a new weekly series in April called “A Drop of True Blood”, which features 3-5 minute vignettes with key characters from the series. The minisodes premiered across a variety of sources – often a different one each week – including HBO, IMDb, Fancast, tv.com and MySpace. Popularity of these episodes helped double traffic to True Blood on SideReel in comparison to the previous month.

Check back next month for June’s trends. We’re thinking that True Blood is going to be HUGE this summer, but the question is, what else will everyone be watching now that most of their regular favorites are over? Perhaps it will be some of these summer premieres? We’ll find out soon enough!

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