SideReel’s Fall TV Trends

By December 7, 2010 TV Trends One Comment

It’s hard to believe, but the official Fall TV season is over. While a handful of remaining episodes will be aired over the next few weeks, most series have already completed their Fall runs! Gossip Girl won’t be back on The CW until January 24th. The Walking Dead won’t be back on AMC until…Fall 2011 (gulp).

With the conclusion of the Fall season, we thought it would be fitting to take a look at SideReel’s overall trends throughout this time period. We noticed some pretty sharp differences compared to what is popular according to Nielsen. Check out the most watched programs for the Fall season, according to our data and Nielsen’s data:

SideReel’s Top 10 Fall Programs:
1. Gossip Girl (The CW)
2. How I Met Your Mother (CBS)
3. Glee (FOX)
4. Dexter (Showtime)
5. The Big Bang Theory (CBS)
6. Vampire Diaries (The CW)
7. Grey’s Anatomy (ABC)
8. Jersey Shore (MTV)
9. True Blood (HBO)
10. Weeds (Showtime)


Nielsen Top 10 Fall Programs:
2. Dancing with the Stars (ABC)
3. NFL Sunday (NBC)
4. Dancing with the Stars results (ABC)
6. The Mentalist (CBS)
7. Criminal Minds (CBS)
8. CSI (CBS)
9. Two and A Half Men (CBS)
10. NFL Sunday pre-kickoff (NBC)

No overlap whatsoever.

Some additional Fall Trends we’ve noticed:

1. No new shows hit it big this year. Last Fall, both Vampire Diaries and Glee were huge (and look, they remain in our Top 10 this Fall!) whereas this Fall’s Top 10 have 0 new shows. We think this is reflective of a generally weak sampling of new TV programming this Fall. There were, however a few exceptions. The Walking Dead, Hellcats, Boardwalk Empire, The Event, Nikita and No Ordinary Family all are new shows that did manage to fall in our Top 50.

2. The SideReel audience has diverse favorites including many 18-35 female-skewing shows like Gossip Girl (#1), Glee (#3), Vampire Diaries (#6) and Jersey Shore (#8) but equally as many gritty, cable series including Dexter (#4), True Blood (#9), Weeds (#10) and The Walking Dead (#11).

3. Perhaps due to the lack of very much new and engaging programming, we noticed how many aging series continue to reign supreme on SideReel. 10 out of our Top 20 shows are in their 5th season or later: Dexter (season 5), How I Met Your Mother (season 6), House (season 7), Grey’s Anatomy (season 7), Weeds (season 6), One Tree Hill (season 8), The Office (season 7), Smallville (season 10), Desperate Housewives (season 7) and Supernatural (season 6) all meet this criteria.

4. SideReelers love The CW. 8 out of The CW’s 10 total shows are in our Top 25: Gossip Girl, 90210, Vampire Diaries, One Tree Hill, Smallville, Hellcats, Supernatural, and America’s Next Top Model.

5. NBC is not in the best shape. Not only do NBC series continue to get killed in the Nielsens (# of scripted NBC shows in the Nielsen Top 25 = 0; their saving grace is Football), they also aren’t making a splash online. Two exceptions: The Office and Chuck made SideReel’s Top 25.

Where do your TV preferences fall? Are they more in line with SideReel’s trends, Nielsen data or a combination of the two?

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